Tide Cleaners Celebrates Launch in Houston with Free Dry Cleaning for a Year

36 Stores to Launch on "Biggest Day in Dry Cleaning History"

HOUSTON, Texas (Sept. 18, 2018) - Tide Cleaners invites the Houston community to join them on Saturday, Sept. 29, to get their first two garments cleaned for free and for the chance to win free dry cleaning for a year, while celebrating the opening of 36 Tide Cleaners locations across the Houston metro area.

"From Katy to Conroe and Pearland to inside the Loop, we're encouraging all Houstonians to visit their local Tide Cleaners on Saturday, Sept. 29. We will clean their first two garments for free, while each customer will also be entered into a drawing for the chance to win free dry cleaning for a year! With this offer of free dry cleaning at each of our 36 Houston-area stores, we think we can make this the "'Biggest Day in Dry Cleaning History'," says Mike Nesbit, CEO, EDIT TX. "Being a family-run, multi generational business in the Houston community for more than two decades, we are becoming part of the Tide Cleaners brand to best serve our guests and employees for many generations to come."

As Tide Cleaners launches in the Houston market, it's offering all customers who visit a Houston-area location between 8 a.m. and 5 p.m. on Saturday, Sept. 29, their first two garments cleaned for free. Customers visiting a Houston-area Tide Cleaners store on that day will also be entered into a drawing for the chance to win free dry cleaning for a year (a $500 value), with two Houston-area winners to be chosen.

While each of the 36 stores will continue to be locally owned, guests will realize a variety of additional benefits as the stores become part of Tide Cleaners, the most trusted expert in the fabric care industry.

  • Convenience - Most of the stores in the Houston market offer 24-hour service, drive-thru and curbside valet, as well home pickup and delivery services.
  • Quality - Every Tide Cleaners proudly uses Tide and Downy products as well as GreenEarth® cleaning, which is an environmentally sensitive dry-cleaning process.
  • Customer service - Tide Cleaners strives to provide great customer service to its guests, and each garment is inspected multiple times at seven unique points in the cleaning process. This ensures that garments are not only thoroughly clean but will look newer longer.

Tide Cleaners stores across the Houston area, including the franchise's 100th store at 2201 S. Mason Road in Katy, will be abuzz with local activities in the days leading up to Saturday's event. Area residents will see the brand's well-known bright orange throughout the community as Tide Cleaners delivery vans and employees promote the Saturday event and distribute coupons across the city.

"We are delighted to see the Tide Cleaners franchise continue to grow in Texas and congratulate EDIT TX for bringing Tide's brick and mortar extension to the community of Houston," says Thomas Flaherty, president and CEO, Agile Pursuits Franchising, Inc. "We applaud the entire team here and will join the family-owned team in the launch celebration of 36 new Tide Cleaners locations, including our 100th store on Mason Road in Katy, Texas."


About Tide Cleaners

For over 70 years, Tide® laundry detergent has been caring for the clothes of American families. Tide Cleaners is an innovative extension of the Tide® brand, providing superior service that guests want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Cleaners business or franchising opportunities, please visit



EDIT TX includes Tide Cleaners franchisees that own and operate units in Amarillo, Austin, Lubbock and Houston in Texas and Kansas City, Mo. Multigenerational leadership will continue to manage the Houston-area Tide Cleaners stores. For more information on the Tide Cleaners in Texas, please visit


About Agile Pursuits Franchising, Inc.

Founded in 2008, Agile Pursuits Franchising, Inc. is a wholly owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Cleaners with locations across the United States. To locate a store near you, please visit TideDryCleaners.com.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit GreenEarthCleaning.com.