Valley dry cleaners to donate 20% of sales on April 13; holding contest for 10 lucky Phoenix-area residents to win free dry cleaning for a year

PHOENIX--(BUSINESS WIRE)--DELIA's Cleaners, the largest dry cleaning operation in Arizona, has formally joined Tide® Cleaners. Longtime customers can expect the same exceptional service that made DELIA's a Valley favorite, now with the added trust and reliability of the Tide brand. To celebrate the transition, Tide Cleaners is asking everyone throughout the Valley to 'clean for a cause' at all 21 of its locations on Saturday, April 13, 2019.

Tide Cleaners in Arizona is donating 20% of sales on April 13 to Dress for Success Phoenix and 10 lucky guests will get FREE dry cleaning for a year! This is to celebrate Valley favorite DELIA's Cleaners joining Tide. Stop by one of 21 locations April 13!

"We are delighted to see the Tide Cleaners franchise continue to grow in Phoenix, and congratulate the D'Elia family for expanding Tide's brick and mortar concept to this flourishing community," said Thomas Flaherty, president and CEO, Agile Pursuits Franchising, Inc. "We applaud the entire team here in Phoenix and join them in celebrating 21 new Tide Dry Cleaners locations in Arizona!"

Following the April 13 celebration day, Tide Cleaners is holding a spring-cleaning event at all 21 of its locations throughout the Valley. From April 14 through April 30, Tide Cleaners will accept donations of gently worn professional clothing for women. Drop off skirts, suits, slacks, blazers, blouses and more to help women get back on their feet and into the workplace.

"We are excited to partner with Tide Cleaners, and we sincerely appreciate the continued support that they have given us to help with our programs," said Lisa Doromal, Founder and CEO of Dress for Success Phoenix. "The mission of Dress for Success® is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. To do this we need partners like Tide Cleaners to be able to serve over 2,500 each year."

The D'Elia family is excited to share that they have joined forces with Procter & Gamble and its iconic consumer brand Tide® to create a dry-cleaning dream team. "While we remain owners and operators (six of us work here!), we will now be using Tide® and Downy® products to make your clothes whiter, brighter, smelling fresher and looking like new, longer," said Phil D'Elia, owner and operator of all of metro-Phoenix's new Tide Cleaners locations.

Tide Cleaners includes all 21 former DELIA's Cleaners locations, stretching from the northwest Valley in Peoria to the southeast Valley in Queen Creek. Founded in 1995, the company remains a family-owned and operated business. Tide Cleaners also offers a rewards program for repeat customers, along with its new 24/7 drop-off and pick-up.

To find out more about Tide Cleaners, including its menu of services and tips on how to care for your garments, check out And to learn about Dress for Success and how it's helping women in the Phoenix area, visit